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CATEGORIES:PL webinar
CLASS:PUBLIC
CREATED:20120130T165709Z
DESCRIPTION:Learn the art of writing press releases and communicating with
the media with author/consultant\, Kathy Dempsey\, the woman who literally
wrote the book on this topic! Kathy’s book\, The Accidental Library Mar
keter\, is widely consulted by librarians that suddenly find themselves ch
ief marketer for their organization. She’ll provide both good and bad ex
amples of press releases and show how facts can easily be compiled to form
a good press release. Kathy will also review common mistakes librarians m
ake when working with the media. Lots more advice on managing those sticky
calls from the media\, so don’t miss this one!\n
DTEND:20120228T170000Z
DTSTAMP:20120130T165709Z
DTSTART:20120228T160000Z
LAST-MODIFIED:20120130T165709Z
LOCATION:https://www.tsl.state.tx.us/ld/workshops/webinars/pressandmedia/in
dex.html
PRIORITY:5
SEQUENCE:0
SUMMARY;LANGUAGE=en-us:Writing Good Press Releases and Working with the Med
ia
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X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n\n\n\n\n\nLearn the art of writing press releases and communicating with the medi
a with author/consultant\, Kathy Dempsey\, the woman who literally wrote t
he book on this topic! Kathy’s book\, The Accidental Library Marketer\, is widely consulted by librarians that su
ddenly find themselves chief marketer for their organization. She’ll pro
vide both good and bad examples of press releases and show how facts can e
asily be compiled to form a good press release. Kathy will also review com
mon mistakes librarians make when working with the media. Lots more advice
on managing those sticky calls from the media\, so don’t miss this one<
/FONT>!
\n\n\n
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