2009 John Cotton Dana Awards Winners Showcase Library Programming
Chris Watkins | March 04, 2009
This award, given annually for the best in library public relations, increasingly demonstrates the powerful connection between good programming and good PR. Six winners were announced at ALA’s Midwinter Meeting in Denver; each library receives a $5,000 award from the H.W. Wilson Foundation and will also be honored at the 2009 ALA Annual Conference in Chicago.
Gwinnett County (GA) Public Library was recognized for a brilliantly planned and implemented reading festival with more than 50 authors that attracted more than 4,500 people, collaborating with 46 community partners and garnering in-kind media sponsors totaling more than $67,000.
St. Paul Public Library was honored for “St. Paul-itics,” partnering with diverse political, arts and religious organizations to present 40 programs targeting all age groups, featuring national political experts as well as local celebrities.
And the Ypsilanti District Library held its second annual Ypsilanti Songwriting Festival, appealing to non-library users, teens and men ages 18–45.
Chris Watkins is Chicago-based consultant specializing in nonprofit fundraising.