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Advertising, Marketing & Making Connections

lishizaka's picture
Boomers and Beyond logo

When Palos Verdes Library District was charged with creating a large-scale, grant-funded program series for older adults, we knew we would have to be at the top of our marketing game. After all, big programs call for big marketing. 

As much as we love fliers and posters, we knew that this time, they weren't going to meet our marketing needs. Your marketing plan really needs to match the size and amount of programming you’re doing, and it needs to be tailored to the audience you're trying to reach.

Small-Town Library, Big-Time Author: How a Town of 240 Lucked into a Visit from Elizabeth Berg

cprice's picture
Author Elizabeth Berg hugs a girl at her Meservey Public Library visit

When I started as library director in March 2015, I made a list of programs, fundraisers and events that I wanted to plan at some point. The list was pages long and included things like an outdoor potluck, a dinosaur park and an '80s-themed prom. About halfway down the list I wrote “Elizabeth Berg book signing – LOL.”

That's "LOL" as in "That's hilarious. Why would a bestselling author visit our little library?!” Little did I know that only a few years later, I would be welcoming Elizabeth Berg herself into our tiny town.

Small Library, Big Community: Soup and Sound

Patrons at Slater Public Library share a meal and prepare to listen to entertainment at Soup and Sound

At Slater (Iowa) Public Library, we find that it's usually tough to get adults to attend programs. But we have also seen a few notable exceptions, one of which is our Soup and Sound program. As the name suggests, this consists of serving a meal and providing entertainment to attendees. Soup and Sound is not only popular — it's fun, community-building, and we've been able to cover our program costs with donations.

Get a Jump on Spring with Gardening Programs at Your Library

nlenstra's picture
hands holding soil with plant growing out of it

For public libraries and community partners across North America, February is prime time for gardening programs. There are many types of gardening programs you can offer, and many partners you can work with to develop them. 

A quick survey of the gardening programs being offering this February and March in North America reveals that libraries are offering:

Learning from Program Flops (Or, Sometimes Programs Fail ... and that's OK!)

cprice's picture
Pouring coffee into a mug that says "ugh"

We've all been there — the crafts are set up, the snacks are out, and you’ve got your programming director hat on. You're prepared for a great turnout … and then nobody shows up.

It's a huge letdown to be excited about a program only to have zero attendance. You wonder what you did wrong, why no one was interested. It's easy to get down on yourself.

100 Days/100 Books

aruefle's picture
Wall of 100 books read by students on the 100th day of school.

Every year in late January or early February, children all over the country celebrate the 100th day of school with all sorts of clever projects — bringing 100 items to school, wearing “100th-day” glasses, listing 100 things they love to do. Why not add a reading activity to this list? Ask a group of younger students to read 100 books on the 100th day of school in one hour!

Open Educational Resources in the Library

dmignardi's picture
Writing on paper between two laptops

Open educational resources (OER) are defined by OER Commons as “teaching, learning and research resources that reside in the public domain or have been released under an intellectual property license that permits their free use and re-purposing by others. OER include full courses, course materials, modules, textbooks, streaming videos, tests, software and any other tools, materials or techniques used to support access to knowledge.”

From Community Conferences to Current Events Café: How an NYPL Branch Implemented Dialogue-Based Programming

nypl's picture
New York Public Library’s (NYPL) Jefferson Market branch

The New York Public Library’s (NYPL) Jefferson Market branch, a historic building located in Manhattan’s Greenwich Village neighborhood, enjoys a close, long-standing and reciprocal relationship with the local community.

Programs for Maternal Health

jcarson's picture
Mom laying down holding baby over her head on a yoga mat.

While attending the Next Library Conference in Berlin in September 2018 I showed up for an interactive session called "Library Story-Times and Maternal Mental Health." The talk was led by a library assistant from Essex Libraries in the U.K. and two researchers from the firm Shared Intelligence. I was curious about how storytimes could benefit new mothers, especially given my own experience as a new mom.

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