When we were planning our large-scale, grant-funded health and wellness series for older adults, we knew we wanted to reach beyond our usual program attendees, and that meant trying a new location. Our tai chi program seemed like a good place to start.
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Failure happens. But, as Neil Gaiman says “If you’re making mistakes, it means you’re out there doing something.”
We were out there doing something. We were hard at work planning our Boomers and Beyond: Aging Well on the Peninsula program series. We had been talking about Boomers boomers BOOMERS BoOmMeRs until we were blue in the face. We had our offsite locations lined up, and we had phenomenal partners coordinating with us. What could go wrong?
When Palos Verdes Library District was charged with creating a large-scale, grant-funded program series for older adults, we knew we would have to be at the top of our marketing game. After all, big programs call for big marketing.
As much as we love fliers and posters, we knew that this time, they weren't going to meet our marketing needs. Your marketing plan really needs to match the size and amount of programming you’re doing, and it needs to be tailored to the audience you're trying to reach.
Our last blog post — in which we assessed our community's needs and set out to create a health and wellness program series for older adults — ended with a good idea, lots of enthusiasm ... and approximately zero dollars. How were we going to fund this fantastic smorgasbord of health, wealth and self-care program opportunities for the 55-and-older crowd on the Peninsula?
From September 2017 to June 2018, the Palos Verdes Library District partnered with 12 local organizations to offer 36 programs on health, wellness, financial security, self-care and more for adults ages 55 and older. It was a complicated initiative with many moving pieces, and it was a new endeavor for nearly everyone involved.
It also took an incredible amount of planning. Before embarking on any program planning (including writing a grant proposal), you need to decide what that program is going to be, right?
How do you do that? A needs assessment!