Marketing

Getting the Word Out: A Crash Course in Program Marketing
What a way to end your first day on a new job! Jamie Lattimer, Coordinator of Cataloging Services at Urbana University’s Swedenborg Memorial Library, cautiously pointed to a stack of three ring notebooks and said “those tell you about a Ben Franklin project that we are supposed to do in August.” August? That was only six months away. Read more...

Marketing and PR for Cultural Programs
Publicizing your program is just as important as planning the content. Ideally, you’ll want to make this part of your library’s overall marketing communications plan to maximize results. In the crowded media marketplace these days, both high-tech and high-touch are needed for success. Read more...

Repackage, Rebrand, Relaunch: Making Old Programs Look Like New
How can we attract new faces to our regularly scheduled programs? It is all about the packaging! When product manufacturers experience stagnating sales, what do they do? They redesign their packaging! For libraries, the time to start changing the package (without necessarily altering the content) is when we want to reach new audiences or offer something new. Read more...