In all promotion for your Let’s Talk About It series, be sure to include sponsor credits. This ensures not only that the program funders receive due credit for their work in supporting this program, but it also aligns your library with this significant national initiative. The credit line in written materials such as press releases, media alerts, and newsletter articles should read as follows:
Let’s Talk About It: Muslim Journeys, a reading and discussion series, has been made possible through a grant from the National Endowment for the Humanities in cooperation with the American Library Association.
Please note: As long as your materials include the proper sponsor credit line you do not need to have your materials approved in advance by ALA or NEH.
Additional sponsor credit guidelines:
- The credit line above should appear on all printed and other visual materials related to the program, including press releases, brochures, publications, invitations, program flyers, advertisements, press kits, announcements, websites and local posters. It should also appear on any signage regarding the program. On all materials, it should appear in a type size that is readable and appropriate to the overall design.
- Please use the NEH, ALA and Let’s Talk About It logos whenever possible.
- In speaking to or sending press releases to newspaper reporters, radio and TV interviewers and other media personnel, please stress that full sponsorship and funding credit should be included in all articles and features. Some libraries include a line set off at the beginning of press releases saying “Editor: Please do not edit out sponsorship credits in paragraph ______.”
- At press events and in public programs: The sponsorship of the Let’s Talk About It: Muslim Journeys program by NEH and ALA should be acknowledged orally at the beginning and end of each Let’s Talk About It program, press conferences, and related programs, and at the beginning and end of radio or television interviews, when possible.
- Local sponsor credits: Local sponsor credit must follow the above official program credit line and be in a type size no larger than the program credit. The exception is materials that are entirely supported by another funding source. In those cases, it is still necessary for the credit line above to appear, but the additional sponsor’s credit may appear first and in larger type.
On printed materials and on electronic promotion such as emails or websites, logos for NEH and ALA are required, and use of the Let’s Talk About It logo is optional.