If you find yourself doing PR, promotion, or marketing as part of your job, but you never formally learned how, then you’re an “accidental marketer”—and you’re not alone! Hear the basic tenets you never had a chance to learn as well as advanced tactics. Get the real reasons why many patrons don’t attend programs and why the media doesn’t always cover your events. Learn what “true marketing” is and why it can make your hard work pay off more often. This webinar will be led by the author of the book The Accidental Library Marketer, author/trainer/consultant, Kathy Dempsey.
Online Learning Archive
Question: How can your library broaden its net of connections, and therefore, its value within the community? Answer: Through community partnerships! This webinar will give you some basic tools and the inspiration you need to take the first steps toward a successful library community partnership. If you are interested in finding out how to make lasting connections with local organizations to help you better serve your public, this one-hour webinar is for you!
California Library Association’s summer reading outcomes and outreach initiative helps libraries develop stronger and more effective summer reading programs. Please join us for an introduction to the initiative and a step-by-step guide to participating in it. At the end of this one-hour webinar, participants will know: the value of outcomes-based programming; the importance of reaching out with the summer reading program; how to participate in CLA’s summer reading outcomes and outreach initiative; and where to find resources and tools to participate effectively in the initiative.
Library Snapshot Day is an initiative that provides library staff with a simple means to show the value of the library by capturing what happens in a single day in all types of libraries. Attendees will learn more about how ALA will be gathering statistics from around the country in order to compile a national “snapshot” for 2012. The webinar will focus on two snapshot days, Washington Library Snapshot Day and Snapshot Day: A Day in the Life of Ohio Libraries that occurred earlier this year. Ashlee Clark, executive secretary to the state librarian, State Library of Ohio, Marsha McDevitt-Stredney, marketing and communications director, State Library of Ohio, and Craig Seasholes, president, Washington Library Media Association, will present the session. The webinar is sponsored by The ALA Committee on Library Advocacy and co-sponsored by the ALA Chapter Relations Office and the Association of Specialized and Cooperative Library Agencies (ASCLA).
To remain relevant in today’s world, libraries need to build an online presence. With the proliferation of technology advances, it’s not always easy to keep up with the latest trends or understand how to master the technology to use it effectively and efficiently. This one-hour webinar will focus on how you can build a digital community through the use of blogs and social networks. Attendees will:
- Discover the difference between blogging and social networking—aet an overview of the basics.
- Understanding the benefits of blogging—a look at the power behind your words.
- Refine how you utilize social networks—moving from fun to professional by creating a social media guide.
- Receive tips and tools to improve your online brand—Defining your brand and effectively expressing it though a media dashboard.
- How to get things moving—receive online resources that can assist you with next steps.
Do you want to surprise your community with exceptional programs? Are you curious to learn what new and unexpected programs other libraries are doing? It’s easy to get stuck in a rut and book the same old performers and speakers. Why not break out of your comfort zone and develop programs that are striking, original, and important? Start asking bigger questions in order to make a bigger impact in your community. But first—get thee to this webinar with other library staff who are reaching for the crazy switch! Before the hour is up, attendees will:
- know what a “crazy” program looks like, and when a program is not “crazy” enough;
- acquire new tools and a new perspective for developing more impactful and experimental programs;
- learn about libraries that have successfully delivered innovative programs; and
- be able to apply the ideas in this presentation to programs at their libraries to better serve their communities.
With the library taking a much deeper look at marketing itself in order to bring in patrons, this program will look specifically at the Teens and Tweens of the community and present effective means of marketing to them. Since this is a traditionally under served population in the library, we will be looking at what the research has to say for marketing to this group, as well as our own experiences with marketing to Teens and Tweens. Presented by Jake Rundle, Hastings Public Library.
This introduction to the revised edition of the popular “The Small But Powerful Guide to Winning Big Support for Your Rural Library” will present the best tips and strategies from the toolkit, share the experiences of a rural librarian who has built support for her library, and highlight some of the additional advocacy tools and resources from the American Library Association. A live chat will allow participants to comment and ask questions. Featured presenters include Miguel Figueroa, acting director for the ALA Office for Literacy and Outreach Services; Susan Hill Pieper, director at Paulding County Carnegie Library (Ohio) and editor of Rural Library Services Newsletter; and Jennifer Peterson, community manager at WebJunction, board member of the Association for Rural and Small Libraries, and chair of ALA Rural, Native, and Tribal Libraries of All Kinds Committee.
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This webinar presented an overview of the Charter for Compassion, resources, and activities associated with this initiative that can be used in Building Common Ground efforts, including familiarizing librarians with the Twelve Steps to a Compassionate Life Reading Group initiative and model for action. Reading Group guide author Roselle Kovitz; Charter for Compassion Project Manager Pam Kilborn-Miller; and Rev. Guo Cheen, Seattle discussion group facilitator will present. Webinar participants had the opportunity to pose questions at the end.