Online Learning Archive

Best Kept Secret: Marketing the Small and Rural Library

Is your small or rural library the community’s best kept secret? Libraries are not known for tooting their own horns, so valuable services and resources go unnoticed. Join us for a webinar, hosted by WebJunction in collaboration with the Association for Rural and Small Libraries, to learn about marketing and branding and what it means to the twenty-first-century small and rural library.


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Tell Me Something I Don’t Know—Meaningful Community Engagement

This one-hour webinar will offer a lively look at practical, affordable, enjoyable techniques for garnering civilian input without surrendering professional judgment. Library consultants Joan Frye Williams and George Needham have demonstrated in a variety of library settings that a few well-phrased and properly directed questions can provide considerably more illumination than thousands of satisfaction surveys or sticky dots on flip chart paper.


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To Pin or Not to Pin: An Exploration of Pinterest for Librarians

Have you heard people talking about “pinning” the night away, but are clueless as to what they’re actually talking about? Join Dawn Krause, Manager of Continuing Education at the Texas State Library and Angela Palmer of Bee Cave Public Library—both avid Pinterest users—in an overview of this fun tool. Find out what all the fuss is about and explore the ways that libraries are beginning to use this tool. Pinterest.com is a social site that allows users to “pin” images from around the internet or upload them from their own personal collections to create visual bulletin boards. Find out how the tool works and how your users may be using it, then decide if it’s right for your library. Of course, we’ll cover some of the controversy around copyright as well.


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eReader Classes for the Masses

The Pioneer Library System’s Virtual Library has been conducting classes on downloadable audiobooks and ebooks since January 2010. Initially we were lucky to get one staff person’s child to show up for class—and now our “Getting to Know Your eReader” courses are standing room only. So how do we do it? This webinar looked briefly at how we started conducting these classes—staff, materials, and equipment involved—as well as the best practices for promoting, designing, and carrying out eReader classes for the masses in your community.


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Implementing “Choose Civility,” A Community-wide Campaign

Join Howard County (Md.) Library System (HCLS) CEO Valerie J. Gross as she details Choose Civility, an ongoing community-wide initiative that aims to enhance respect, empathy, consideration, and tolerance in Howard County. Nearly 100 Howard County businesses, government agencies, nonprofits, educational institutions actively and passionately support the Choose Civility initiative, with more than 65,000 community residents displaying the ubiquitous Choose Civility car magnets. Learn all about the growing movement, the benefits to your library and community, and how to form a Choose Civility Chapter in your area. Valerie will be joined by Christie P. Lassen, HCLS’ Director of Public Relations, and Ellen Flynn Giles, a member of the Howard County Board of Education and Friends of Howard County Library Board of Directors.


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Storytelling 2.0

Bridging the digital divide is very prominent in education as more and more schools turn to e-books and web 2.0 technologies. This expands far beyond the classroom, spilling over into library services as well. This webinar explores how digital resources and tools like websites, social media, iPads, digital cameras, computers, and more can be incorporated into traditional storytelling and programming techniques to enhance the library user’s experience. We’ll also cover the basics of storytelling and storytelling as a marketing tool.


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Wanna Play? Gaming @ your library

Come join three “gaming-positive” educators as they introduce you to gaming @ your library. Hear about the benefits of gaming, discover how to embrace games that respects the users and the medium, and learn how you can incorporate video games into your library—even without paying a cent.


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Convening Forums @ your library—Nuts and Bolts

This session in our civic engagement series covered the logistics and choices involved in planning to hold a forum—choosing the issue topic; setting the date; preparing the room and equipment; publicity; assigning moderators and recorders; participant registration; following up after the forum; and preparing issue-related resources for forum participants.


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Moderating Forums @ your library, Part 2—Step-by-Step

This session in our civic engagement series continued Moderating Forums @ your library, Part 1—Nuts and Bolts, how to moderate and/or record a public deliberative forum at the library; a step-by-step guide to making a deliberative forum work, from introducing the issue and participants and showing the video, to deliberating about approaches and finding common ground; and ideas about how to gain practice moderating discussions.


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An Introduction to PIN and Working with Public Media

Join fellow Building Common Ground project directors and representatives from the Public Insight Network (PIN), a project of American Public Media, to learn about effective collaboration with public media organizations and how to use PIN resources to learn more about the needs of your community.


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