Join fellow Building Common Ground project directors and representatives from the Public Insight Network (PIN), a project of American Public Media, to learn about effective collaboration with public media organizations and how to use PIN resources to learn more about the needs of your community.
Online Learning Archive
An effective way to really make día (El día de los niños/El día de los libros—Children’s Day/Book Day) a part of library programming throughout the year is to introduce multicultural literature and bilingual literacy into any and all programs and events at the library where it might apply. Presenter Jeanette Larson has more than 30 years of experience working with libraries. She currently works as a freelance writer and consultant and is an adjunct professor for Texas Woman’s University. Jeanette is the author of El día de los niños/El día de los libros: Building a Culture of Literacy in Your Community through día (ALA, 2011) and has been involved with Dia since the inception of the celebration.
Are you culturally literate? Do you know how to plan and promote programs and services for diverse populations of children and their families? In this interactive session, participants will explore their understanding of various cultures and discuss how to create culturally sensitive library programming that promotes cultural literacy and connects many children from many cultures.
Many libraries want to introduce STEM (Science, Technology, Engineering and Math) into their programming to attract new audiences and help stimulate children’s interest in science. You will learn about the STAR Library Education Network (STAR_Net) led by the National Center for Interactive Learning (NCIL) at the Space Science Institute. STAR_Net Librarians and others who are successfully programming STEM will also share their strategies for connecting with community resources. STAR_Net is forming a Community of Practice (CoP) for librarians and scientists who want to create innovative STEM programs. Details about the STAR_Net CoP and how to join it will also be shared.
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Would you like to establish or enhance tween programming at your library? In this webinar, we’ll discuss key elements of successful tween events and how to promote your programs and manage registration, group size, and materials. We’ll look at tried and true tween events in detail, including planning checklists, handouts, and specific activity outlines. You’ll finish this webinar ready to put some of our ideas into practice for tweens in your community as well as develop new tween programming ideas on your own!
This second session in our civic engagement series covered what is involved in moderating a public deliberative forum in the library—how moderating is different from facilitating; how to promote deliberation; how to stay neutral but help people consider diverse perspectives; how to keep track of time and use an issue framework to help the group deliberate; and how to work with a forum recorder.
With more than $40 billion in grant money given away each year in the U.S. by private foundations alone, you know that there’s competition for those dollars. But how can you make YOUR organization stand out from the crowd and make that grant funder want to fund YOU? What can you do to find favor with grant funders and how do you even make them notice you—much less fund you? Your proposal is normally the first impression a grant funder has of your organization. Learn how to make the best impression you can so that funders will sit up and take notice. This is finally your opportunity to learn valuable tactics that will take your grant proposals from so-so to great!
Learn the art of writing press releases and communicating with the media with author/consultant, Kathy Dempsey, the woman who literally wrote the book on this topic! Kathy’s book, The Accidental Library Marketer, is widely consulted by librarians that suddenly find themselves chief marketer for their organization. She’ll provide both good and bad examples of press releases and show how facts can easily be compiled to form a good press release. Kathy will also review common mistakes librarians make when working with the media. Lots more advice on managing those sticky calls from the media, so don’t miss this one!
If you find yourself doing PR, promotion, or marketing as part of your job, but you never formally learned how, then you’re an “accidental marketer”—and you’re not alone! Hear the basic tenets you never had a chance to learn as well as advanced tactics. Get the real reasons why many patrons don’t attend programs and why the media doesn’t always cover your events. Learn what “true marketing” is and why it can make your hard work pay off more often. This webinar will be led by the author of the book The Accidental Library Marketer, author/trainer/consultant, Kathy Dempsey.