In 2008, the ALA Public Programs Office launched ProgrammingLibrarian.org, an online community and resource center for librarians who plan and present cultural, community programs. The continuing growth of the site is made possible by contributions from programming librarians across the country who share their experiences through feature articles and blog posts. In 2011, more than 40 writers contributed to the site, providing insight into such topics as promoting civic engagement, conducting surveys, developing film series, organizing community reads, setting up author events, marketing programs, reaching out to underserved populations, and programming on a budget. Some of the most popular articles on Programming Librarian in 2011 included:
- Programming on a (Long, Colorful) Shoestring
- A Crash Course in Program Marketing
- Film Programming That’s Off the Wall
- Navigating the World of Publishers
This year, the site added a powerful search feature, the Brainstormer. This section of the site allows programming librarians to conduct topical searches, resulting in curated lists of resources to support program development. Additional, a suite of programming resources and ideas that incorporate the images in the Picturing America collection found a new home on ProgrammingLibrarian.org, including “Picturing America On Screen,” the video companion to the collection.
The ProgrammingLibrarian.org community grew in 2011, with more than 47,000 site visitors. Subscription to the Programming Librarian newsletter grew by 10%. Social media outreach in 2011 resulted in an 83% growth in Twitter followers and 22% in Facebook fans. Development of ProgrammingLibrarian.org is funded by a grant from the Institute of Museum and Library Services and the ALA Cultural Communities Fund.