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Advertising, Marketing & Making Connections

lishizaka's picture
Boomers and Beyond logo

When Palos Verdes Library District was charged with creating a large-scale, grant-funded program series for older adults, we knew we would have to be at the top of our marketing game. After all, big programs call for big marketing. 

As much as we love fliers and posters, we knew that this time, they weren't going to meet our marketing needs. Your marketing plan really needs to match the size and amount of programming you’re doing, and it needs to be tailored to the audience you're trying to reach.

Community Needs: Anything You Want, You Got It

lishizaka's picture
Group of senior citizen women do chair yoga.

From September 2017 to June 2018, the Palos Verdes Library District partnered with 12 local organizations to offer 36 programs on health, wellness, financial security, self-care and more for adults ages 55 and older. It was a complicated initiative with many moving pieces, and it was a new endeavor for nearly everyone involved.

It also took an incredible amount of planning. Before embarking on any program planning (including writing a grant proposal), you need to decide what that program is going to be, right? 

How do you do that? A needs assessment! 

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